The partnership between Budweiser and musician Will.I.Am led to its first incarnation, a video with a song and soundtrack personalized by the artist. The song “Great Times” references to “Great Times are Coming” brand slogan. The scenes schow the cities Rio de Janeiro, São Paulo, and some its most famous scenes.
In addition to launching the video, Africa created a different type of ad, on vinyl, that can be played in any record player, in addition to print ads.
One of the motives for choosing Will.I.Am as brand ambassador in Brazil is the fact that the musician is in love with the country and had said so publicly.