Budweiser recently arrived in Brazil and is taking on a market filled with very well-known premium beers. That's why the brand needed to stand out and get closer to the consumer.
Having a beer has always been a great way to make new friends. But we decided to upgrade the process, by creating The Buddy Cup, a cup integrated with Facebook. Every time two people toast with their cups, they become friends on the social network. The project was part of the VIP area at Budweiser's main events.
With this project we changed the way the consumer used to interact with the brand, creating a whole new experience at Budweiser events, parties and music shows. Bringing Budweiser closer to consumers, and consumers closer to each other.
- Facebook fan numbers went up by 30%.
- Thousands of mentions on Twitter and Facebook.
- The case received more than 800.000 views on YouTube.
- Free media impressions across the Internet and blogs around the world.
- And we helped to make thousands of new friends.