Ariel removes 3 times more stains, without discoloration.
To prove it, we created a collection of clothes that is transformed after being washed. Ariel presents: Surprise Collection
We sent the stained clothes with an Ariel sample to important fashion bloggers as a direct marketing. Then an opportunity appeared.
So we decided to do a fashion show in São Paulo Fashion Weeek with the washed clothes on the catwalk in partnership with a famous brazilian designer.
Nowadays the stained collection with an Ariel sample is for sale in real stores