ESPN broadcasts the UEFA Champions League in HD.
But having the best image quality isn't worth it, if men don't have the best quality vision.
Realizing that men don't go to the optometrist enough, we created a mobile eye doctor clinic with exams especially created for football fans, and brought them to them.
Instead of the classic “little letters,” the patient had to identify players and clubs.
Vivo is the Official Connection Sponsor of the Brazilian National Soccer Team.
That's why we created the concept #wereconnected to connect Brazilian fans to our stars during the World Cup. We published two videos on Youtube – one with Felipão in a Vivo store and another with David Luiz, Hulk and Bernard – inviting clients to register their cell phones. Everyone who registered received videos and personalized voice messages before, during and after the World Cup games. All live and in real time.
What happens when a group of cavemen finds a time capsule with ultramodern devices connected to the Internet?
Our client Vivo wanted to use the Internet to communicate the quality of their 4G connection - in partnership with Samsung it's state of the art technology. And we decided to do more than just a regular commercial
We launched a video clip/short movie for one of the most important songs in Brazilian history: "Metamorfose Ambulante", written 40 years ago by the father of Brazilian rock, Raul Seixas. Just like in the song, our cavemen were tired of “having the same old opinion about everything”. After finding Samsung hardware connected by Vivo's 4G, those cavemen become this “Walking Metamorphosis”.
With only one online video, we both paid homage and created the most viewed advertising video of 2014 in the Brazil.
Budweiser recently arrived in Brazil and is taking on a market filled with very well-known premium beers. That's why the brand needed to stand out and get closer to the consumer.
Having a beer has always been a great way to make new friends. But we decided to upgrade the process, by creating The Buddy Cup, a cup integrated with Facebook. Every time two people toast with their cups, they become friends on the social network. The project was part of the VIP area at Budweiser's main events.
With this project we changed the way the consumer used to interact with the brand, creating a whole new experience at Budweiser events, parties and music shows. Bringing Budweiser closer to consumers, and consumers closer to each other.
- Facebook fan numbers went up by 30%.
- Thousands of mentions on Twitter and Facebook.
- The case received more than 800.000 views on YouTube.
- Free media impressions across the Internet and blogs around the world.
- And we helped to make thousands of new friends.
To launch the all new Mitsubishi Outlander, we created a real large-scale production. Filming in the salt deserts of Bonneville, Utah (USA), the film “Mashup” used a film crew of over 70 people. Over a week, cars, high-speed prototypes and pilots slid across the salt while crews filmed, before a 4 month post-production process. Mixing up various car models, the film shows that the Mitsubishi All New Outlander has all the qualities of a hi-tech 4x4. All without forgetting design.
As sponsor of the Brazilian National Football Team and the 2014 World Cup, Itaú wanted to heat up the conversation and get the attention of Brazilians in this historic moment.
In the group selection raffe, we used the power of the Brazilian team and its fans in a light-hearted production, which shows the whole world cheering not to be selected in a group with Brazil.
With national transmission on open TV during the week of the event and a series of alternative endings available online, we provided the kickoff for our World Cup campaign.
Head&Shoulders, in addition to being the world's best-selling dandruff shampoo, was still relatively unknown in Brazil, to the point that residents here couldn't even pronounce the name.
To break the language barrier, we invited a Brazilian celebrity to participate in our campaign, famous for not being ashamed to misspeak: soccer coach Joel Santana. He became the star of a 4-commercial series for Youtube that was viewed more than 65 million times. The biggest hit on the Brazilian internet in 2013.
Watch the clips.
To promote the Gillette Federer Tour, the biggest tennis tournament ever put on in Brazil, that brought Roger Federer and other big names to the country for the first time, we decided to turn the big star into a real Brazilian. See how it turned out:
Brahma, official sponsor of the World Cup, created the film “I am football,” which launched the 2014 brand concept: “Football is coming home.”
The film depicts football as a person, and shows its entire history, from its rise, to its reinvention through Brazilian style, until returning to true home in 2014.
The partnership between Budweiser and musician Will.I.Am led to its first incarnation, a video with a song and soundtrack personalized by the artist. The song “Great Times” references to “Great Times are Coming” brand slogan. The scenes schow the cities Rio de Janeiro, São Paulo, and some its most famous scenes.
In addition to launching the video, Africa created a different type of ad, on vinyl, that can be played in any record player, in addition to print ads.
One of the motives for choosing Will.I.Am as brand ambassador in Brazil is the fact that the musician is in love with the country and had said so publicly.
To launch one of Oral-B's most premium products in Brazil, 3D Whitestrips, we put on something one of a kind that everyone wanted to see: Gisele Strip.
Gisele Bundchen Strip was viewed over 10 million times on Youtube, making it the 5th most viewed commercial on Youtube Brazil in 2012. The campaign's success was so pronounced that the product sold out in just three weeks.
During the year the World Cup came home, Brahma, official beer of the FIFA 2014 World Cup, created the “Brahma Special Selection,” a limited edition beer with a unique history: the only beer made with barley planted, cultivated, and harvested at Granja Comary, the home of the Brazilian national soccer team.
To launch the 2013 Mitsubishi ASX, Africa created a personality: The octopus. The animal personifies the main attribute of a crossover model: he sticks to every surface, thanks to to traction and all wheel drive (AWD). In the film, the octopus grabs onto a boy's head when he was young and spends his whole life with him. Until he sees an ASX. Quickly, the octopus became a public success and a mascot for the car.
A song and personal sound wrap up the original partnership between Budweiser and singer Will.I.Am. The first project to come out of this partnership was the “Great Times” video by Will.I.Am, recorded in the cities of Rio de Janeiro and São Paulo, set around some of Brazil's most famous scenes. The partnership previews that the artist will come back in the second half of the year for a series of projects with Budweiser, which include an artist presentation of a kind never seen before. Africa created a new type of advertisement, on vinyl, that can be played in any record player. According to Sergio Gordilho, co-president of Africa, premium product consumers is already used to a wide array of innovations and the agency's challenge was to create something new and surprising. “We created an ad that plays on vinyl and is a cool element with the own song's profile.”
Gillette needed to encourage consumers of cheaper razors to change in the famous “yellow ones” for Gillette Prestobarba.
We chose UFC fighter Vitor Belfort to star in an exclusive Youtube film. In the clip, Belfort suprises, and scares, a consumer in the store, when he's about to buy a yellow razor.
The film was an enormous success, reaching more than 20 million Youtube views, becoming the most viewed commercial of 2012.
It was such a success that it led to a sequel, this time with Belfort surprising the consumer at home. In the second film, we focused the message on the consumer's wife, who usually makes the purchase. This sequence also went very well, reaching almost 14 million views on Youtube.
To reinforce the presence of Budweiser in the world of music, we created a film that shows Will.I.AM as owner of a vintage store in 2065, with a number of flashbacks to his career. We see his shows in Rio, Tokyo, and even on Mars. When he comes out of the flashback, the vintage store itself becomes a huge show.
Oral-B asked us to create a campaign to launch its most popular product line: Oral-B Complete. The briefing was to create a big-impact project, taking advantage of Brazil's Carnaval.
Our idea was to create a catchy tune with a Carnaval theme. And to invite a popular ambassador of the country's culture, Rodrigo Faro, to interpret it in a different way: upside down.
The success was so large that we hit the record of most viewed commercial in the history of Youtube, with more than 23 million views. And we still became a success at Salvador's Carnval, through the voice of international star Michel Teló.
In 2014, during a presidential election year in which everyone declares their neutrality, Folha published a courageous campaign, declaring its editorial position. With real people, the pieces took on delicate themes like gay marriage, abortion, racial quotas, drug legalization, protests, the death penalty, and mandatory voting. The campaign is based on two pillars: Folha's progressive position on the issues that are relevant for Brazilians, and its public committment to being a pluralistic newspaper, that never hesitates to publish diverging opinions.
To launch the Lancer, the Mitsubishi sedan, Africa bet on one of the largest success stories in the history of cinema. With support from Steven Spielberg, the agency found inspiration to show how the future really is surprising. “Spielberg's interest in participating in the commercial's creative process shows the zeal he has for his work. It was a surprise for our team honor for the agency Sérgio Gordilho, said co-president of the agency.
Itaú wanted to reinforce its support for everything that makes the world better: education, culture, urban mobility, etc. While each of these initiatives was presented on TV, we proved the transformational power of each of them online.
For this purpose we created different experiences with real people (non-actors) to demonstrate in practice how all of these initiatives that Itaú supports can change the world. Experiences that showed the effects of these attitudes in everyday life.
The videos were a success and brought together more than 27 million views and more than 70 million shares on social networks. They also helped to raise by 20% the association with the causes supported by Itaú, and a 16% raise in the intention to become a client.
To show that the vivo 3G Plus (HSPA+) connection is three times faster than 3G internet on other operators, we created a ping pong game with smartphones as rackets.
And to prove the speed of Vivo 3G Plus, the players had to post the words PING and PONG online between one game and another.
The challenge reached 5 million views on Youtube and became an official tournament at Campus Party 2013.
To show the power of Ariel at removing stains, we invited Ariel fans on Facebook to send suggestions of surreal stains to inflict on celebrity Sabrina Sato's clothes.
The best suggestions became episodes of the Surreality Show, an online reality show that reached more than 2.3 million views on Youtube, 140,000 new fans for Ariel on Facebook and 100% of stains removed.
The Brahma Dream Remote is a can holder that changes the TV to ESPN while it keeps your beer cold. A partnership between Brahma beer and the ESPN sports channel, that brought together Brazil's two greatest passions in one exclusive product.
Ariel removes 3 times more stains, without discoloration.
To prove it, we created a collection of clothes that is transformed after being washed. Ariel presents: Surprise Collection
We sent the stained clothes with an Ariel sample to important fashion bloggers as a direct marketing. Then an opportunity appeared.
So we decided to do a fashion show in São Paulo Fashion Weeek with the washed clothes on the catwalk in partnership with a famous brazilian designer.
Nowadays the stained collection with an Ariel sample is for sale in real stores
We needed to remind consumers of Vick when winter comes back, bringing the common cold with it. It's better to prevent it with Vick.
The answer was easy. We brought back a clown couple that, just like the cold, had disappeared for a while – Cough and Sneeze. For them to come back, we turned them into a rap duo, with a new song and Vick branded content video online.
The return of the clowns become a national topic and brought Vick to the country's main communications outlets. There were more than 7 million views on Youtube, 120% growth in the number of brand fans on Facebook and an increase of 50% of Vick sales during the campaign.
Anderson Silva, Steven Seagal, and a Bud. See what happens when they all meet as Anderson prepares for one of his great challenges. UFC is Coming. Great Times are Coming.
The flying book was developed to leverage the Lineage 1000 jet sales for a demanding audience. With the help of magnets, we developed the first book that flies in the world.
As 2013 became 2014, and with the World Cup on the horizon, it was time to reinforce the pwoer of changing the game inside each Brazilian fan.
With a huge production filmed by famed director Claudio Borrelli, Brazil was transformed into a huge football stadium, with all of Brazil on the field. After all, during the World Cup, it wouldn't just be the players on-field that would make a difference. Each Brazilian filling the streets, stadiums, and living rooms would, too.
Living longer is serious. So much so that Rider created a name for those that are addicted to living: Lifeaholic. In this film, the brand goes a step further and creates a decree: every day is the day to live more. And what we have here is people living. Without limits and without rules. Which means, with one rule: live long.
In an unprecedented project, Africa created a campaign for Brahma, one of the official sponsors of the Corinthians football club, in which a message of support for the team in the World Club Championships, and a message for its adversaries, were sent. How? Using the Hawk, the symbol of the club's largest organizated fan group.
Called the “Crazy Hawk,” the bird carried the message, a GPS locator, and a camera.
Being a bank made for people and conscious of what changes their world for the better. With the challenge of encouraging Brazilians to change in their paper bank receipt for a digital receipt, we brought, for the first time, an internet success on to TV.
The film shows a baby giggling as his father rips up a piece of paper. The contagious laugh became an instant success, making the film one of the most watched in the history of the Brazilian internet.
With a large repercussion and the help of games, challenges, and tutorials that amplified the message, influencing more than 625,000 Brazilians and changing their habits, exceeding initial expectations.
To show how effective Hipoglos cream is at preventing diaper rash, we developed a new technology that lets mothers know exactly when it's time to change their baby's diaper: the Hipoglós Amêndoas Bluetooth Alert.
A Bluetooth app linked to a humidity sensor especially made to be put in a baby's diaper. The mother only needs to download the app and connect the cell phone to a Bluetooth signal. Whenever the diaper gets dirty, she'll receive an alert message: “Hey, it's time to put on my Hipoglós Amêndoas.”
With Hipoglós Amêndoas Bluetooth Alert, one of the most traditional brands for fighting rashes also became the most innovative.